How to Determine if Your Direct Response Copywriter is Worth It
Finding a Great Writer
If you wish to earn money on the internet, you are going to need a website. If you desire that site to be profitable, it has to be written very well. Unless you're good at direct response copywriting already it's a good idea to engage the services of someone who is experienced to compose the text on your web site. A skilled Direct Response Copywriter can help you rake in far more money than you could ever hope to see if you attempted to do the writing by yourself. Apparently, not all copywriters are the same. Some are extremely talented. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be a breeze. Here is how you can tell them apart.
Does the writer have his or her own site? Any Direct Response Copywriter worth employing is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they claim to be able to help you with the one you are wanting to put up? Examine the copy on the writer's website. If there are lots of mistakes, this is not a good sign.
How favorably do you respond while you are reading the Direct Response Copywriter's own text? This goes beyond the simple discovering of grammar errors. Do you have any form of emotional reaction to the copy on the web site? Does it make you like the the writer? Does it make you feel like you want to find out more about the writer and keep on reading? Does the web site copy published here make you feel like you have to hire the writer right away? Does the copy make you want to run for the hills? Does the copy push you to be angry? These are all crucial reactions and you need to pay attention to them.
Do a bit more inquiry on the writer. Seek reviews for the Direct Response Copywriter on independent web sites and read more forums. It's very likely that the only reviews you are going to come across on the writer's site are going to be good. Do a search for the Direct Response Copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These postings demand your special attention. You need to also request the Direct Response Copywriter for a couple of references. Be sure that you follow up and really contact those references and get an honest opinion from them.
It is essential to actually browse through any samples given to you by the writer. Ask for more samples than are displayed on the writer's web site. This is especially vital if the Direct Response Copywriter is claiming to be an expert in a subject. When the writing looks like it was sourced from Wikipedia or is particularly vague, you need to find another Direct Response Copywriter.
There are a number of different ways to discover if a Direct Response Copywriter is worth your money or not. It is essential that you do your homework and look beyond the person for information regarding his/her reputation and character.